Barbara Hayes

Wildcard
DISC Type : sci

Chief Executive Officer at The Authors'​ Licensing & Collecting Society

London, England, United Kingdom

Overview

Barbara has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

11-2022
Chief Executive Officer at The Authors'​ Licensing & Collecting Society
11-2006 - 3-2024
Deputy Chief Executive at The Authors'​ Licensing & Collecting Society
8-2004 - 11-2006
Head of Communications, Membership, Human Resources & Administration at Authors' Licensing & Collecting Society
1-2004 - 8-2004
Head of Human Resources at Authors' Licensing & Collecting Society
6-1996 - 1-2004
International Consulting at Mercer

Education

2010 - 2011
Postgraduate Diploma in UK from King's College London
2006 - 2007
Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 39 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The Authors'​ Licensing & Collecting Society
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Barbara

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Barbara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Barbara

Personality Compatibility


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