Barbara Hodges

Examiner
DISC Type : cs

Head of Strategic Marketing at French Color & Fragrance

New York City Metropolitan Area, United States

Overview

Barbara has no verified overview

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

1-2022
Head of Strategic Marketing at French Color & Fragrance
9-2018 - 2-2022
Vice President Marketing & Brand Development at Repairogen Corporation
1-2017 - 8-2018
Vice President Marketing at Travel Beauty
1-2015 - 1-2017
Founder & Strategic Marketing and Brand Innovation Consultant at Olfactory Brooklyn LLC
9-2013 - 12-2014
Vice President, Global Marketing & Brand Development at GIVE BACK BRANDS, LLC

Education

Education details unavailable from Univ. of Michigan School of Business (MBA); Georgetown Univ. (BSBA)

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Strategic Marketing at French Color & Fragrance
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Barbara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Barbara take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Barbara

Personality Compatibility


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