Barbara Iwinska MCIM in

Barbara Iwinska MCIM

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Senior CRM Manager at Tesco Insurance and Money Services
📍 Stirling, Scotland, United Kingdom

Barbara Iwinska is a motivated senior leader at Tesco Insurance and Money Services, specializing in developing marketing and engagement strategies. With an international career spanning the UK and Australia, she has driven major change programs in both the finance and higher education sectors. She holds a Bachelor of Laws and Arts from Griffith University.

She is a team-oriented leader who frequently celebrates her teams successes and award nominations publicly. Barbara actively participates in the broader marketing community, attending events hosted by organizations like the Chartered Institute of Marketing (CIM) to stay engaged with her profession.

Unique fact: She has a unique educational background for a marketing leader, holding a dual Bachelors degree in Laws and Arts.

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Experience
20 Years
Current Role
Senior CRM Manager
Job Level
Middle
Location
Stirling, Scotland, United Kingdom
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Customer Journeys
This is a core skill from her senior roles at both Tesco Bank and Sainsbury's Bank, where she focused on optimizing the customer experience.
Team Leadership
She frequently posts about her team's achievements and award nominations, emphasizing a collaborative and celebratory work culture.
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Career

Work history

6-2021
Senior CRM Manager
Tesco Insurance and Money Services
3-2017 - 6-2021
Senior Marketing Planning Manager
Sainsbury's Bank
8-2016 - 1-2017
Marketing Consultant
Edinburgh Napier University
6-2015 - 8-2016
Assistant Director
Edinburgh Napier University
5-2012 - 5-2015
Web Project Lead
University of Newcastle (UON), Australia
In the press

Media appearances

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Education
1997 - 2003
Bachelor of Laws (Hons)/ Bachelor of Arts
Griffith University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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