Barbara Lunnon

Trailblazer
DISC Type : DI

Founder & Consultant at Bindweed Consulting

Greater Northampton Area, United Kingdom

Overview

Barbara is a Business Coach and Mentor with 30 years of B2B marketing experience in the food and ingredients industry. A Chartered Marketer with a PhD, she specializes in strategy development and team leadership. People who have worked with her often describe her as insightful, generous, and supportive.

Barbara has a curious and witty perspective on everyday life, often analyzing consumer products from a marketing lens. Her interests range from the evolution of jeans to the psychology behind product naming. She appears to enjoy travel and has a humorous take on new product innovations.

Unique fact: She once mused about the genius of creating adult human-sized pet beds.

Personality Overview

Friendly But Fast

Achievement-Oriented

Informal

They will fight for you if they come to believe in you.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Mentoring New Managers
Her coaching practice focuses on helping individuals in their first line-management roles navigate the challenges of leading people, drawing from her experience managing large teams.
Food Industry Marketing
With three decades of experience at companies like Campden BRI and CSM Bakery Solutions, she has deep expertise in the food, ingredient, and scientific services sectors.
Team Development
She is passionate about developing people, processes, and products, and has a track record of building and leading effective teams in both direct and matrix structures.

Media Appearances

Barbara has no verified media appearances

Work History

1-2022
Founder & Consultant at Bindweed Consulting
Associate Director - Marketing, Sales, Membership & Training. at Campden BRI
Associate Director - Consulting (Science) at Campden BRI
Director of Product Marketing; Cookies, Minis, Cakes and Brownies at CSM Bakery Solutions
European Marketing Leader - Cookies, Minis and Brownies at CSM Bakery Solutions

Education

MA from University of Oxford
PhD from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Northampton Area, United Kingdom Job Level : Leadership Designation : Founder & Consultant at Bindweed Consulting
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Barbara

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Barbara take some risk or not?

  • They can take risks if necessary.

You And Barbara

Personality Compatibility


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