Barbara Ojerholm

Commander
DISC Type : D

Director, Marketing Operations at Optimizely

Worcester, Massachusetts, United States

Overview

Barbara has no verified overview

Personality Overview

Risk-Taker

Decisive

Candid & Clear

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

9-2025
Director, Marketing Operations at Optimizely
10-2023 - 4-2025
Director of Marketing at C1
8-2022 - 10-2023
Senior Manager, Marketing at C1
6-2020 - 8-2022
Manager, Integrated Marketing at C1
4-2016 - 1-2020
Marketing Manager, Programs and Operations at Juniper Networks

Education

2004 - 2008
BS from Bentley University
2012 - 2013
Certified Marketing Professional from Juniper Networks Marketing Education Program

More Information

Social Presence :

Prographics :

Exp : 17 Location : Worcester, Massachusetts, United States Job Level : Mid-senior Designation : Director, Marketing Operations at Optimizely
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Barbara

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • If convinced, they can reach decisions quite fast.
  • Can Barbara take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Barbara

Personality Compatibility


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