Barbara Ojerholm in

Barbara Ojerholm

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Director, Marketing Operations at Optimizely
📍 Worcester, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Director, Marketing Operations
Job Level
Mid-senior
Location
Worcester, Massachusetts, United States
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Director, Marketing Operations
Optimizely
10-2023 - 4-2025
Director of Marketing
C1
8-2022 - 10-2023
Senior Manager, Marketing
C1
6-2020 - 8-2022
Manager, Integrated Marketing
C1
4-2016 - 1-2020
Marketing Manager, Programs and Operations
Juniper Networks
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
BS
Bentley University
2012 - 2013
Certified Marketing Professional
Juniper Networks Marketing Education Program
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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