Barbara Ojerholm in

Barbara Ojerholm

Commander · DISC type D
Director, Marketing Operations at Optimizely
📍 Worcester, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

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Experience
17 Years
Current Role
Director, Marketing Operations
Job Level
Mid-senior
Location
Worcester, Massachusetts, United States
Personality Overview

How Barbara shows up

Risk-Taker
Decisive
Candid & Clear

They put a lot of effort into ensuring personal success. They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Priorities

Topics Barbara cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2025
Director, Marketing Operations
Optimizely
10-2023 - 4-2025
Director of Marketing
C1
8-2022 - 10-2023
Senior Manager, Marketing
C1
6-2020 - 8-2022
Manager, Integrated Marketing
C1
4-2016 - 1-2020
Marketing Manager, Programs and Operations
Juniper Networks
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
BS
Bentley University
2012 - 2013
Certified Marketing Professional
Juniper Networks Marketing Education Program
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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