Barbara Rigatti

Trailblazer
DISC Type : ID

Data Governance and Integration Specialist at Salesforce

Daleville, Virginia, United States

Overview

Barbara is a seasoned IT sales executive at Salesforce, specializing in data governance and integration for higher education. A Virginia Tech alumna, she has a strong background in cybersecurity, cloud strategy, and driving digital transformation in the public sector. Colleagues describe her as dedicated, driven, organized, knowledgeable, and a passionate customer advocate.

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They are more likely to accept new and exciting technologies.  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Data Governance
Her current role at Salesforce focuses on assisting Higher Education customers with Master Data Management, Governance, and Integration strategies.
Public Sector Tech
She has extensive experience in the public sector from her time at Google and VMware, including securing a multi-agency agreement for the Commonwealth of Virginia.
Cloud Adoption
A key focus of her career has been driving cloud adoption and digital transformation for various public sector agencies.

Media Appearances

Barbara has no verified media appearances

Work History

2-2025
Data Governance and Integration Specialist at Salesforce
5-2020 - 11-2024
Google Cloud, State, Local and Education at Google
6-2017 - 5-2020
Senior Client Executive - Public Sector at VMware
2-2013 - 6-2017
Business Development Manager at Presidio
11-2010 - 1-2013
Territory Manager at Avaya

Education

Bachelor's degree from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 14 Location : Daleville, Virginia, United States Job Level : Junior Designation : Data Governance and Integration Specialist at Salesforce
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Barbara

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Barbara take some risk or not?

  • If necessary, they will be ready to take risks.

You And Barbara

Personality Compatibility


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