Isabel Bonebrake

Researcher
DISC Type : Cs

Director, Content Strategy & Acquisition at Fubo

New York, New York, United States

Overview

Isabel has no verified overview

Personality Overview

Process Focused

Perfectionist

Soft Communicator

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Isabel has no verified topics they care about

Media Appearances

Isabel has no verified media appearances

Work History

7-2024
Director, Content Strategy & Acquisition at Fubo
7-2023 - 7-2024
Senior Manager, Content Strategy & Acquisition at Fubo
5-2022 - 7-2023
Manager, Content Strategy & Acquisition at Fubo
3-2022 - 5-2022
Manager, Strategic Insights & Research - MTV Entertainment Group at ViacomCBS
9-2020 - 3-2022
Senior Analyst, Strategic Insights & Research - MTV Entertainment Group at ViacomCBS

Education

2015 - 2019
Bachelor of Arts (B.A.) from New York University
2011 - 2015
Education details unavailable from Greenwich High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Content Strategy & Acquisition at Fubo
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Insights For Selling To Isabel

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabel is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Isabel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Isabel move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Isabel take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Isabel

Personality Compatibility


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