Barbara Roth

Energizer
DISC Type : I

Senior Director Marketing, DTC Channels & Experiences, The Americas at Under Armour

Las Vegas, Nevada, United States

Overview

Barbara has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

Senior Director Marketing, DTC Channels & Experiences, The Americas at Under Armour
1-2019 - 8-2020
Director of DTC Retail Marketing at Under Armour
Marketing Brand Manager: Ann Taylor Factory & Loft Outlet Stores at ANN INC (Ann Taylor | LOFT | Lou & Grey)
5-2016 - 7-2017
Marketing In-store Production Manager / Global Procurement at ANN INC (Ann Taylor | LOFT | Lou & Grey)
2-2013 - 8-2016
Human resources and accounting training at Public Sector Home Financing Board (LPPSA)

Education

2002 - 2006
Bachelor's degree from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 9 Location : Las Vegas, Nevada, United States Job Level : Senior Designation : Senior Director Marketing, DTC Channels & Experiences, The Americas at Under Armour
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Barbara

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Barbara take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Barbara

Personality Compatibility


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