Barbara Rousseau in

Barbara Rousseau

Questioner · DISC type c
Head of Global Brand Communication Digital Transformation at Siemens
📍 Canada

Barbara is a seasoned brand and marketing leader, currently spearheading global brand communication for digital transformation at Siemens. Her expertise spans the tech and consumer goods sectors, with previous leadership roles at BSH Home Appliances Group. She holds a Masters degree from ESSEC Business School and a certification from INSEAD.

She appears to have a strong connection to her French roots, highlighted by her education at a premier French business school and her posts celebrating Siemens long history in France. She is focused on building and driving high-performing teams with a customer-first mindset.

In a creative holiday post, she framed Siemens technology as the key to helping Santas operations succeed, demonstrating a playful and engaging approach to brand communication.

Read the full overview →
Experience
19 Years
Current Role
Head of Global Brand Communication Digital Transformation
Job Level
Mid-senior
Location
Canada
Personality Overview

How Barbara shows up

Systematic
Price-Sensitive
Cautious & Analytical

They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Barbara cares about

Digital Transformation
Her current role focuses on leading global brand communication for Siemens' digital transformation, specifically with Siemens Xcelerator and Cybersecurity.
Industrial AI
She actively promoted a recent Siemens keynote at CES discussing the "industrial AI revolution, " indicating a focus on this next wave of technology.
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Career

Work history

8-2024
Head of Global Brand Communication Digital Transformation
Siemens
5-2022 - 8-2024
Head of Global Brand Communication | Sustainability & Digitalization
Siemens
11-2020 - 3-2022
Head of Global Brand Communication Beverage
BSH Home Appliances Group
7-2019 - 3-2022
Head of Home Connect Brand & Communication
BSH Home Appliances Group
11-2016 - 7-2019
Head of Global Brand Communication Indoor Cleaning
BSH Home Appliances Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2007
Master's degree
ESSEC Business School
2001 - 2005
Bachelor of business Administration
ESSEC Business School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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