Barbara is a seasoned brand and marketing leader, currently spearheading global brand communication for digital transformation at Siemens. Her expertise spans the tech and consumer goods sectors, with previous leadership roles at BSH Home Appliances Group. She holds a Masters degree from ESSEC Business School and a certification from INSEAD.
She appears to have a strong connection to her French roots, highlighted by her education at a premier French business school and her posts celebrating Siemens long history in France. She is focused on building and driving high-performing teams with a customer-first mindset.
In a creative holiday post, she framed Siemens technology as the key to helping Santas operations succeed, demonstrating a playful and engaging approach to brand communication.
Read the full overview →They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
Explore more public profiles from related professionals.
Discover additional public profiles from our index.
Looking for someone else? Search here for anyone.