Barbara Rousseau

Questioner
DISC Type : c

Head of Global Brand Communication Digital Transformation at Siemens

Canada

Overview

Barbara is a seasoned brand and marketing leader, currently spearheading global brand communication for digital transformation at Siemens. Her expertise spans the tech and consumer goods sectors, with previous leadership roles at BSH Home Appliances Group. She holds a Masters degree from ESSEC Business School and a certification from INSEAD.

She appears to have a strong connection to her French roots, highlighted by her education at a premier French business school and her posts celebrating Siemens long history in France. She is focused on building and driving high-performing teams with a customer-first mindset.

In a creative holiday post, she framed Siemens technology as the key to helping Santas operations succeed, demonstrating a playful and engaging approach to brand communication.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Transformation
Her current role focuses on leading global brand communication for Siemens' digital transformation, specifically with Siemens Xcelerator and Cybersecurity.
Industrial AI
She actively promoted a recent Siemens keynote at CES discussing the "industrial AI revolution, " indicating a focus on this next wave of technology.
Brand Building
Describes herself as a "Brand builder" and has a career dedicated to leading brand strategy and communication for major global companies like Siemens and BSH.

Media Appearances

Barbara has no verified media appearances

Work History

8-2024
Head of Global Brand Communication Digital Transformation at Siemens
5-2022 - 8-2024
Head of Global Brand Communication | Sustainability & Digitalization at Siemens
11-2020 - 3-2022
Head of Global Brand Communication Beverage at BSH Home Appliances Group
7-2019 - 3-2022
Head of Home Connect Brand & Communication at BSH Home Appliances Group
11-2016 - 7-2019
Head of Global Brand Communication Indoor Cleaning at BSH Home Appliances Group

Education

2006 - 2007
Master's degree from ESSEC Business School
2001 - 2005
Bachelor of business Administration from ESSEC Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Canada Job Level : Mid-senior Designation : Head of Global Brand Communication Digital Transformation at Siemens
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Barbara

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Barbara take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Barbara

Personality Compatibility


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