Barbara Rousseau
Login to view DISC.Barbara is a seasoned brand and marketing leader, currently spearheading global brand communication for digital transformation at Siemens. Her expertise spans the tech and consumer goods sectors, with previous leadership roles at BSH Home Appliances Group. She holds a Masters degree from ESSEC Business School and a certification from INSEAD.
She appears to have a strong connection to her French roots, highlighted by her education at a premier French business school and her posts celebrating Siemens long history in France. She is focused on building and driving high-performing teams with a customer-first mindset.
In a creative holiday post, she framed Siemens technology as the key to helping Santas operations succeed, demonstrating a playful and engaging approach to brand communication.
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