Barbara Scarton in

Barbara Scarton

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Growth at Alice
📍 São Paulo, São Paulo, Brazil

Barbara is a growth leader at Alice, leveraging her background in finance and as a Chief of Staff to pursue her passion for building impactful startups. A graduate of the University of São Paulo, she is dedicated to her mission of transforming Brazils healthcare experience.

Outside of work, she is a disciplined and avid reader, having finished 27 books in a year. Barbara is also committed to fitness, maintaining a consistent gym schedule and recently completing her first 5k race in over a decade. Her passion for health is also deeply personal.

Unique fact: In a single year, Barbara read over 7, 400 pages across 27 different books.

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Experience
5 Years
Current Role
Growth
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Barbara cares about

Healthcare Transformation
Driven by her role at Alice and personal family experiences, she is passionate about improving the patient journey and promoting interoperability in healthcare through technology.
Diversity in Tech
Actively promotes and celebrates gender diversity in technology, proudly sharing her company's statistics on women in technical and leadership roles.
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Career

Work history

12-2025
Growth
Alice
7-2025 - 1-2026
Chief of Staff to the CEO and COO
Alice
2-2024 - 6-2025
Chief of Staff
LogShare
11-2021 - 10-2023
Partner & Investor Relations
UPON Global Capital
1-2021 - 4-2022
Diretora
Center for M&A Studies
In the press

Media appearances

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Education
7-2015 - 7-2021
Bacharelado
Escola Politécnica da USP
2010 - 2014
High School
Texas Tech University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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