Barbara Scarton

Inquirer
DISC Type : cd

Growth at Alice

São Paulo, São Paulo, Brazil

Overview

Barbara is a growth leader at Alice, leveraging her background in finance and as a Chief of Staff to pursue her passion for building impactful startups. A graduate of the University of São Paulo, she is dedicated to her mission of transforming Brazils healthcare experience.

Outside of work, she is a disciplined and avid reader, having finished 27 books in a year. Barbara is also committed to fitness, maintaining a consistent gym schedule and recently completing her first 5k race in over a decade. Her passion for health is also deeply personal.

Unique fact: In a single year, Barbara read over 7, 400 pages across 27 different books.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Healthcare Transformation
Driven by her role at Alice and personal family experiences, she is passionate about improving the patient journey and promoting interoperability in healthcare through technology.
Diversity in Tech
Actively promotes and celebrates gender diversity in technology, proudly sharing her company's statistics on women in technical and leadership roles.
Startup Culture
Reflects on the importance of intentionally building a strong company culture and rituals from the earliest stages of a startup's life.

Media Appearances

Barbara has no verified media appearances

Work History

12-2025
Growth at Alice
7-2025 - 1-2026
Chief of Staff to the CEO and COO at Alice
2-2024 - 6-2025
Chief of Staff at LogShare
11-2021 - 10-2023
Partner & Investor Relations at UPON Global Capital
1-2021 - 4-2022
Diretora at Center for M&A Studies

Education

7-2015 - 7-2021
Bacharelado from Escola Politécnica da USP
2010 - 2014
High School from Texas Tech University

More Information

Social Presence :

Prographics :

Exp : 5 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Growth at Alice
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Barbara

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Their decision making speed is somewhere in the middle.
  • Can Barbara take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Barbara

Personality Compatibility


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