Barbara Shaibu

Go-getter
DISC Type : d

Partner at Kodiak Media Group

New York City Metropolitan Area, United States

Overview

Barbara has no verified overview

Personality Overview

Self-Confident

Challenger

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

3-2026
Partner at Kodiak Media Group
10-2025
Founder at Black Audience Marketplace
10-2024
Principal at Békwu Consults
1-2019 - 6-2024
Director, Client Solutions at Nielsen
9-2016 - 12-2018
Manager, Audience Analytics at BET (BET Networks, a subsidiary of Viacom Inc.)

Education

2007 - 2011
B.A. from University of Pennsylvania
Education details unavailable from Eleanor Roosevelt High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Partner at Kodiak Media Group
URL has been copied!

Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Barbara

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Their decision making speed is somewhere in the middle.
  • Can Barbara take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Barbara

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.