Barny Guthrie

Energizer
DISC Type : I

CEO at Clinical Partners

United Kingdom

Overview

Barny Guthrie is the CEO of Clinical Partners, the UKs largest independent clinician partnership in mental health. A former British Army officer with an MBA from NIMBAS, Bradford, he has a distinguished career in healthcare leadership, driving strategy, operations, and business growth since joining in 2010.

While his public profile is professionally focused, Barny demonstrates a strong value for work-life balance and a positive environment. He deliberately located his company in Wiltshire to ensure a high quality of life for his employees, which he links directly to staff satisfaction and retention.

His career path is unique, transitioning from a Lieutenant in the Royal Hussars to an addiction counsellor and ultimately to the CEO of a leading mental health organization.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Mental Health Services
As CEO of a leading UK mental health organization, he is dedicated to expanding accessibility and driving success in the sector.
Strategic Growth
He has led his company's expansion since 2010 and secured funding to drive the next stage of growth, indicating a focus on scaling operations.
Healthcare Leadership
His career progression from Operations Director to CEO in various healthcare settings highlights his deep expertise in leading clinical organizations.

Media Appearances

Founders of Semley‑based Clinical Partners in conversation. Featured in YouTube

See Now

Work History

1-2011
CEO at Clinical Partners
5-2005 - 11-2010
Operations Director at Life Works Community Limited
Counsellor / Business development at Ripple Drugs Services
Various at Brown Vehicle Rental & Others
9-1994 - 8-1997
Assistant Agent at Harewood House Estate, Leeds

Education

1997 - 1998
MBA from NIMBAS, Bradford - Graduate School of Management (GB)
1990 - 1990
Officer Commissioning from Royal Military Academy Sandhurst

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Leadership Designation : CEO at Clinical Partners
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Insights For Selling To Barny

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barny is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Barny

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Barny move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Barny take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Barny

Personality Compatibility


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