Barry Waddell

Energizer
DISC Type : I

Executive Vice President, Research and Development and Commercialization at Health-Ade Kombucha

Los Angeles Metropolitan Area, United States

Overview

Barry is a senior R&D and commercialization executive in the food and beverage industry. With a proven track record at Health-Ade, RightRice, popchips, and Mars, he specializes in new product development, process efficiency, and innovation. He is passionate about leading and mentoring teams to drive business growth and ensure superior product quality.

Based on his recent professional history in the Los Angeles area, Barry is likely a resident of Southern California. He shows a clear enthusiasm for baseball, celebrating the sports opening day. His interests also include major food and beverage companies like Nestlé and Unilever, suggesting he follows industry leaders closely.

He recently celebrated Health-Ade Kombucha joining Generous Brands, marking its growth into a "one billion dollar, refrigerated beverage powerhouse. "

Personality Overview

Big Picture Person

Imaginative

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Food & Beverage Innovation
His entire career is focused on new product development, cost reduction, and process efficiency within the food and beverage sector for major brands.
Leadership & Mentorship
He explicitly mentions a passion for mentoring and coaching talent to become future leaders, a key part of his role at Mars and overall professional philosophy.
Brand Commercialization
His title and experience highlight a focus on bringing products to market. He celebrated Health-Ade's evolution into a billion-dollar brand.

Media Appearances

Barry has no verified media appearances

Work History

12-2019
Executive Vice President, Research and Development and Commercialization at Health-Ade Kombucha
6-2018 - 2-2022
Cofounder and Head of Product at RightRice
4-2019 - 2-2020
Head of Product Innovation at Ingenuity Brands
5-2013 - 4-2019
Sr. VP Operations and R&D at popchips
1-2011 - 5-2013
Director Product and Packaging Development - North America at Mars

Education

Education details unavailable from Brock University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President, Research and Development and Commercialization at Health-Ade Kombucha
URL has been copied!

Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Barry

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Barry take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Barry

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.