Barry Wood

Questioner
DISC Type : c

Chief Executive Officer at Chelmsford Star Co-operative Society Ltd

Shalford, England, United Kingdom

Overview

Barry is a highly experienced retail professional, serving as the CEO of Chelmsford Star Co-operative Society. With 38 years dedicated to the co-operative sector, he has a strong background in retail operations and a passion for using information technology to gain a competitive advantage. He recently guided the society through a major merger with Central Co-op.

Outside of work, Barry values time in nature to support his mental well-being, enjoying solitary walks to unwind and recharge. He holds a deep appreciation for his family history, particularly his fathers 22 years of service in the Royal Navy, and has reflected on the importance of those unspoken stories.

He has spent his entire 38-year career at the same organization, rising from a 16-year-old part-time assistant to CEO.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Co-operative Values
His entire 38-year career has been in the Co-operative sector. He recently led a major merger, emphasizing the importance of shared values and protecting members' interests.
Retail Modernization
Passionate about leveraging IT for competitive advantage, he has led initiatives like partnering with InPost to install parcel lockers, adapting to modern consumer convenience.
Employee Welfare
He focuses on improving colleague engagement as a key business driver and cited protecting jobs as a primary motivation for the recent society merger.

Media Appearances

Barry has no verified media appearances

Work History

5-2013
Chief Executive Officer at Chelmsford Star Co-operative Society Ltd
2-2004 - 5-2013
Deputy CEO at Chelmsford Star Co-operative Society Ltd
10-2000 - 2-2004
General Manager - Food at Chelmsford Star Co-operative Society Ltd
6-1998 - 10-2000
IT Manager at Chelmsford Star Co-operative Society Ltd
5-1989 - 6-1998
Various Field based roles at Chelmsford Star Co-operative Society Ltd

Education

2002 - 2003
Management from The Co-operative College
1997 - 1998
Business Information Technology from Braintree College of Further Education

More Information

Social Presence :

Prographics :

Exp : 36 Location : Shalford, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Chelmsford Star Co-operative Society Ltd
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Barry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Barry take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Barry

Personality Compatibility


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