Brendan Smith

Enigma
DISC Type : idc

Chief Operating Officer at Chelmsford Star Co-operative Society Ltd

Basildon, England, United Kingdom

Overview

Brendan Smith is a senior retail leader with over 25 years of experience, primarily within the co-operative sector. As Chief Operating Officer at Chelmsford Star Co-operative Society, he is responsible for driving business development and strategy across the societys diverse retail divisions, including food and funeral services.

His career showcases a deep expertise in and commitment to the co-operative retail model, having been promoted regularly during a long tenure at East of England Co-op before taking his current COO role.

Personality Overview

Fast Follower

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Co-operative Business Model
Has dedicated his extensive 25+ year career to the co-operative retail sector, holding executive roles at both East of England Co-op and Chelmsford Star Co-operative Society.
Retail Business Development
As COO, he regularly presents on business developments at annual general meetings and focuses on driving growth, evidenced by new store openings and refits.
Diverse Retail Operations
Manages a wide portfolio including food, funeral services, travel, and petrol stations, addressing complex operational challenges like supplier price increases and service profitability.

Media Appearances

Brendan has no verified media appearances

Work History

5-2022
Chief Operating Officer at Chelmsford Star Co-operative Society Ltd
2-2022 - 5-2022
Acting Executive Officer Retail at East of England Co-op
12-2016 - 2-2022
Head Of Retail at East of England Co-op
4-2015 - 12-2016
Head Of Retail Operations at East of England Co-op
1-2015 - 4-2015
Acting Head of Retail Operations at East of England Co-op

Education

Brendan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Basildon, England, United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Chelmsford Star Co-operative Society Ltd
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Brendan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Brendan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Brendan

Personality Compatibility


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