Bas Gerritsen

Critic
DISC Type : C

Managing Director at Memidis Pharma

Nijmegen, Gelderland, Netherlands

Overview

Bas Gerritsen is the Managing Director of Memidis Pharma, a pharmaceutical company specializing in uro-gynecology. With a strong background in marketing and sales, he has progressed through various roles within the company, including Account Manager and Sales & Marketing Manager. He holds a NIMA B marketing certification.

He has an interest in motorsports, specifically enduro racing, having recently won a competition in the hobby class category. He is also a co-author of several research papers focused on health self-management and the use of microlearning to improve patient outcomes for conditions like hypertension.

He has successfully progressed from an Account Manager to the Managing Director within the same company.

Personality Overview

Critic

Information Seeker

Negotiator

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Uro-gynecology Treatments
His entire career at Memidis Pharma has been dedicated to marketing innovative products and seeking new treatment options within the field of Women's and Men's Health.
Pharmaceutical Marketing
His background includes multiple sales and marketing management roles and he holds a NIMA B certification, underscoring his expertise in strategic pharmaceutical marketing.
Enduro Racing
He is an active participant and recently won an event in the hobby class of the Dutch National Enduro Championship, indicating a personal passion for the sport.

Media Appearances

Bas has no verified media appearances

Work History

10-2021
Managing Director at Memidis Pharma
5-2016 - 10-2021
Sales & Marketing Manager at Memidis Pharma
7-2014 - 4-2016
Rayon Manager at Grünenthal
4-2012 - 7-2014
Account Manager at Memidis Pharma
11-2011 - 1-2012
Callcenter agent at HMS Contact Centers

Education

Nima - B from NIMA, Nederlands Instituut voor Marketing
2008 - 2011
Bachelor from HBO Nederland

More Information

Social Presence :

Prographics :

Exp : 14 Location : Nijmegen, Gelderland, Netherlands Job Level : Mid-senior Designation : Managing Director at Memidis Pharma
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bas

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Bas take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Bas

Personality Compatibility


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