Bas Verhart

Commander
DISC Type : D

Writer in Residence at Zoku

Amsterdam, North Holland, Netherlands

Overview

Bas Verhart is a creative entrepreneur and Co-Founder of THNK School of Leadership, focusing on leadership transformation and innovation. As a Supervisory Board Member at Deloitte, he concentrates on the future of Gen AI. People who have worked with him often describe him as a visionary, innovator, and inspiring leader.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Leadership Transformation
As the co-founder of THNK School of Leadership, he is dedicated to inspiring and accelerating a new kind of leadership required for today's world.
Future of Work & AI
He serves on Deloitte's Supervisory Board focusing on Gen AI and is currently writing a book on the subject as a Writer in Residence at Zoku.
Creative Entrepreneurship
A serial entrepreneur who has co-founded multiple ventures, including DFFRNT Media and Media Republic, one of the first digital agencies in the Netherlands.

Media Appearances

Bas has no verified media appearances

Work History

3-2024
Writer in Residence at Zoku
10-2021 - 10-2025
Supervisory Board Member at Deloitte
9-2016 - 3-2024
Co-Founder at DFFRNT Media
12-2011 - 6-2015
Board Member at Amsterdam Economic Board
5-2010
Co-Founder and Partner at THNK School of Leadership

Education

1991 - 1996
Business Administration from Erasmus University Rotterdam

More Information

Social Presence :

Prographics :

Exp : 26 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Writer in Residence at Zoku
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bas

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bas take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bas

Personality Compatibility


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