Beata Golubinska

Critic
DISC Type : C

Board Advisor at Grupa naTemat.pl

Warsaw, Mazowieckie, Poland

Overview

Beata is a strategic leader with over 25 years of experience in media and marketing, recently serving as CEO of Grupa naTemat. pl and now acting as a Board Advisor. She is also the CMO and a Board Member at WorkTrips. She is an EMCC Accredited Business Mentor.

She champions a human-centric approach to leadership, believing that complex organizational goals are best achieved by blending high-level strategy with deep emotional intelligence and soft power. This people-first philosophy is a cornerstone of her professional identity, focusing on delivering results through team empowerment.

Known for her "titanic drive, " Beata excels as a "special assignments" leader who thrives on turning seemingly impossible challenges into reality.

Personality Overview

Critic

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Change Architecture
Positions herself as a "Change Architect" and is a Prosci® Certified Change Practitioner, specializing in navigating complex organizational transformations.
Business Mentorship
An EMCC accredited business mentor who actively guides companies and individuals, as stated in her professional headline and public profiles.
Pioneering Ventures
Expresses a passion for pioneering new ventures, exemplified by her work building modern business travel services with WorkTrips.

Media Appearances

Beata has no verified media appearances

Work History

1-2026
Board Advisor at Grupa naTemat.pl
3-2025 - 1-2026
CEO at Grupa naTemat.pl
7-2024
Board Member at WorkTrips
6-2024 - 3-2025
Commercial & Capabilities Director at ASSEMBLY Digital Commerce
6-2023 - 5-2024
Chief Performance & Capability Officer at Brand New Galaxy

Education

1987 - 1995
Master of Science - MS from Uniwersytet Ekonomiczny w Katowicach
1999 - 2000
Post Graduate Studies from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 34 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Board Advisor at Grupa naTemat.pl
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Insights For Selling To Beata

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beata is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Beata

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Beata move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Beata take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Beata

Personality Compatibility


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