Beatriz Bueno

Inquirer
DISC Type : cd

Content Project Manager at TAG Heuer

Nyon, Vaud, Switzerland

Overview

Beatriz Bueno is a Creative Project Manager at TAG Heuer with eight years of experience in the luxury and media industries, including roles at LVMH and Richemont Group. She specializes in omni-channel content production for global product launches and sponsorships, and holds a degree in Fashion Business from Istituto Marangoni.

She has a distinctly international profile, having lived and worked in Spain, Italy, South Africa, the UK, France, and Germany. This global experience has made her bilingual in English and Spanish, with advanced proficiency in French, German, and Italian, enabling her to navigate diverse cultural and business environments effectively.

Unique fact: Beatriz has lived in six different countries and is proficient in five languages.

Personality Overview

Judgemental

Demanding

Upfront

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Luxury Brand Content
Her career at TAG Heuer and Montblanc focuses on producing omni-channel content for product launches, social media, and PR to maintain a holistic brand image.
Global Marketing
Manages content and digital marketing for global markets, ensuring consistent messaging and brand strategy across all digital platforms worldwide.
Brand Storytelling
Shared a post celebrating a 5-minute brand film described as an "epic brand statement" and a "mind-bending meta stunt, " showing a passion for narrative-driven advertising.

Media Appearances

Beatriz has no verified media appearances

Work History

3-2023
Content Project Manager at TAG Heuer
4-2018 - 3-2023
Manager Content and Digital Marketing at Montblanc
4-2017 - 3-2018
Associate Business Development at Unruly
4-2016 - 9-2016
Global Media at Montblanc
2-2016 - 3-2016
Competitor Intelligence Consultant (FREELANCE) at Richemont

Education

2012 - 2015
Fashion Business from Istituto Marangoni
2007 - 2011
International Baccalaureate (Honours) from American International School of Johannesburg

More Information

Social Presence :

Prographics :

Exp : 9 Location : Nyon, Vaud, Switzerland Job Level : Middle Designation : Content Project Manager at TAG Heuer
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Beatriz

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • Their decision making speed is somewhere in the middle.
  • Can Beatriz take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Beatriz

Personality Compatibility


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