Beatriz Copelli

Activist
DISC Type : Cd

CIO Americas - NORAM & LATAM at Danone

United States

Overview

A global technology executive with over 25 years of experience leading digital, data, and AI transformations at companies like Danone and British American Tobacco. People who have worked with her describe her as an inspiring, strategic, and proactive leader. She holds both an Executive MBA and a Master of Laws.

Beatriz is a long-time advocate for diversity and inclusion, with over a decade of experience sponsoring programs to expand opportunities within the technology sector. She has been repeatedly named one of the most influential Hispanic professionals in technology by HITEC.

She is a trilingual leader (English, Spanish, Portuguese) with extensive experience managing teams and strategy across the U. S. , Canada, Europe, and emerging markets.

Personality Overview

Perfectionist

Meticulous

Logical And Quick

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Data-Driven Growth
Her role at Danone focuses on expanding data and analytics capabilities to drive performance, unlock growth, and enable smarter, faster decision-making across the organization.
Digital Transformation
She has a consistent track record of leading large-scale digital transformations, modernizing enterprise platforms, and accelerating digitization in the consumer goods industry.
Hispanic Tech Leadership
A multi-year recipient of the HITEC 100 award, she actively works to inspire and serve as an example for the next generation of Hispanic leaders in technology.

Media Appearances

Beatriz has no verified media appearances

Work History

2-2026
CIO Americas - NORAM & LATAM at Danone
2-2023 - 2-2026
SVP, CIO NORAM and Chief Data & Analytics Officer for Americas Region at Danone
1-2021 - 1-2023
Transformation Programme Executive - US Business Lead (SAP / S/4) at Reynolds American Inc.
3-2020 - 2-2021
Global Functional CIO - Finance, HR, Legal & External Affairs, Global Shared Services at BAT
3-2019 - 3-2020
Regional CIO - Americas & Sub-Saharan Africa at BAT

Education

2025 - 1-2026
High Performance Leadership from IMD
2004 - 2006
Master of Business Administration - MBA from Ibmec

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : N/A Designation : CIO Americas - NORAM & LATAM at Danone
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Beatriz

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Beatriz take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Beatriz

Personality Compatibility


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