Beatriz Gonçalves in

Beatriz Gonçalves

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CX & UX Researcher at Fóton Informática S.A.
📍 Praia Grande, São Paulo, Brazil

Beatriz Gonçalves is a CX & UX Researcher with 5 years of experience in data analysis and consumer insights for major financial and retail brands like CAIXA, Banco BMG, and Grupo Boticário. Described by colleagues as dedicated and technically skilled, she excels in triangulating qualitative and quantitative data using SQL and Looker.

She is passionate about empowering others in her field, creating and sharing valuable guides and articles to help newcomers build their skills in UX and product development from the ground up. Her writing focuses on practical advice, from research methods to professional vocabulary.

Beatriz publicly identifies as autistic and gifted, bringing a unique perspective to her work in user experience and data analysis.

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Experience
5 Years
Current Role
CX & UX Researcher
Location
Praia Grande, São Paulo, Brazil
Personality Overview

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Decision Approach
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Priorities

Topics Beatriz cares about

Data-Driven UX
Combines qualitative findings with quantitative data using SQL and Looker to inform strategic business and product decisions.
Financial Services CX
Has significant experience in the financial sector, having worked on strategic projects for Banco BMG, will bank, and now Caixa Econômica Federal.
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Career

Work history

11-2025
CX & UX Researcher
Fóton Informática S.A.
11-2025
CX & UX Researcher
CAIXA
10-2025 - 12-2025
UX Researcher
Gauge
10-2025 - 12-2025
UX Researcher
Stefanini Brasil
6-2023 - 7-2025
UX Researcher
Grupo Boticário
In the press

Media appearances

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Education
11-2024 - 1-2025
Especialização
Tera
4-2022 - 12-2025
Curso Superior de Tecnologia (CST)
Centro Universitário Internacional UNINTER
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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