Beatriz Gonçalves

Sharpshooter
DISC Type : DC

CX & UX Researcher at Fóton Informática S.A.

Praia Grande, São Paulo, Brazil

Overview

Beatriz Gonçalves is a CX & UX Researcher with 5 years of experience in data analysis and consumer insights for major financial and retail brands like CAIXA, Banco BMG, and Grupo Boticário. Described by colleagues as dedicated and technically skilled, she excels in triangulating qualitative and quantitative data using SQL and Looker.

She is passionate about empowering others in her field, creating and sharing valuable guides and articles to help newcomers build their skills in UX and product development from the ground up. Her writing focuses on practical advice, from research methods to professional vocabulary.

Beatriz publicly identifies as autistic and gifted, bringing a unique perspective to her work in user experience and data analysis.

Personality Overview

Fast But Analytical

Thorough Evaluator

ROI Driven

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Data-Driven UX
Combines qualitative findings with quantitative data using SQL and Looker to inform strategic business and product decisions.
Financial Services CX
Has significant experience in the financial sector, having worked on strategic projects for Banco BMG, will bank, and now Caixa Econômica Federal.
Mentoring in UX
Creates content and articles aimed at helping people who are starting their careers in UX and product from scratch, demonstrating a passion for teaching.

Media Appearances

Beatriz has no verified media appearances

Work History

11-2025
CX & UX Researcher at Fóton Informática S.A.
11-2025
CX & UX Researcher at CAIXA
10-2025 - 12-2025
UX Researcher at Gauge
10-2025 - 12-2025
UX Researcher at Stefanini Brasil
6-2023 - 7-2025
UX Researcher at Grupo Boticário

Education

11-2024 - 1-2025
Especialização from Tera
4-2022 - 12-2025
Curso Superior de Tecnologia (CST) from Centro Universitário Internacional UNINTER

More Information

Social Presence :

Prographics :

Exp : 5 Location : Praia Grande, São Paulo, Brazil Job Level : N/A Designation : CX & UX Researcher at Fóton Informática S.A.
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Beatriz

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • They can take decisions very fast if you manage to convince them.
  • Can Beatriz take some risk or not?

  • The risks don’t matter much to them.

You And Beatriz

Personality Compatibility


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