Beatriz Sahuquillo Treviño

Questioner
DISC Type : c

European Senior Brand Manager at Nestlé

Esplugues de Llobregat, Catalonia, Spain

Overview

Beatriz is a European Senior Brand Manager at Nestlé Purina with over a decade of experience in brand building, repositioning, and product innovation. She holds a Masters in Management from ESADE and has managed global, regional, and national brands.

She demonstrates a strong interest in professional development and female leadership, recently attending a streaming of the Global Summit of Women 2024. This highlights her passion for networking and staying current on industry-wide empowerment initiatives.

Unique fact: As a "Digital Champion" at Nestlé, she developed the entire digital and eCommerce strategy for four major beverage brands, including Perrier and S. Pellegrino.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Brand Repositioning
She has extensive experience leading brand repositioning initiatives for multiple Nestlé brands, consistently applying the BBNW framework to redefine brand essence and identity.
Holistic Communication
As a manager, she led the development of integrated communication strategies across all contact points, from traditional media to eContent and shopper marketing.
Digital & eCommerce
She was selected as a "Digital Champion" at Nestlé Waters, where she architected the digital and eCommerce strategy for the entire Spanish brand portfolio.

Media Appearances

Beatriz has no verified media appearances

Work History

8-2022
European Senior Brand Manager at Nestlé
6-2019 - 7-2022
European Brand Content Manager at Nestlé
5-2016 - 6-2019
Brand Manager at Nestlé
11-2015 - 6-2019
Digital champion at Nestlé
6-2015 - 11-2015
Digital Acceleration Team at Nestlé

Education

2007 - 2012
Degree and Master from Esade
2011 - 2012
Master Exchange from University of Cologne

More Information

Social Presence :

Prographics :

Exp : 14 Location : Esplugues de Llobregat, Catalonia, Spain Job Level : Middle Designation : European Senior Brand Manager at Nestlé
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Insights For Selling To Beatriz

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatriz is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Beatriz

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beatriz move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Beatriz take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Beatriz

Personality Compatibility


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