Beatriz is a European Senior Brand Manager at Nestlé Purina with over a decade of experience in brand building, repositioning, and product innovation. She holds a Masters in Management from ESADE and has managed global, regional, and national brands.
She demonstrates a strong interest in professional development and female leadership, recently attending a streaming of the Global Summit of Women 2024. This highlights her passion for networking and staying current on industry-wide empowerment initiatives.
Unique fact: As a "Digital Champion" at Nestlé, she developed the entire digital and eCommerce strategy for four major beverage brands, including Perrier and S. Pellegrino.
Read the full overview →While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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