Becca Ripley

Examiner
DISC Type : sc

Director of Marketing at SouthStar Capital

Mount Pleasant, South Carolina, United States

Overview

Becca Ripley is the Director of Marketing and Assistant V. P. at SouthStar Capital, specializing in business growth and invoice factoring. With a Masters degree in Marketing and Entrepreneurship from the University of Central Florida, she has a diverse background in digital marketing for the construction, sports, and finance industries.

Outside of her marketing career, Becca is a former Division I basketball player for both the University of Miami and the University of Central Florida. This experience as a college athlete has instilled a strong sense of discipline and drive that she applies to her professional life.

She leveraged her athletic career during the NIL era to become a Social Media Ambassador, blending her passions for sports and marketing.

Personality Overview

Tough To Convince

Overcautious

Unexpressive

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Small Business Financing
Her role at SouthStar Capital focuses on providing working capital and invoice factoring to help small businesses manage cash flow and achieve growth.
Digital Marketing Strategy
Holds certifications in Google Ads and HubSpot and specializes in paid social media, SEO, content creation, and marketing analytics to drive brand presence.
College Athletics
As a former Division I basketball player, she is passionate about college sports and the valuable life lessons learned from the experience.

Media Appearances

Becca has no verified media appearances

Work History

2-2024
Director of Marketing at SouthStar Capital
12-2022 - 1-2024
Marketing Director at Roofing USA
7-2021 - 9-2023
Influencer at Bang Energy
1-2021 - 11-2022
Marketing Manager at Xtreme Roofing & Construction
6-2021 - 6-2022
Social Media Ambassador at College Hunks Hauling Junk Franchising

Education

6-2021 - 7-2022
Masters Degree from University of Central Florida
5-2005 - 5-2009
Bachelor's degree from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 4 Location : Mount Pleasant, South Carolina, United States Job Level : Mid-senior Designation : Director of Marketing at SouthStar Capital
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Becca

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Becca take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Becca

Personality Compatibility


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