Becky Chidester

Visionary
DISC Type : Ds

Strategic Advisor at RLH Equity Partners

New York, New York, United States

Overview

Becky Chidester is a C-suite healthcare executive with a 24-year career at WPP, where she specialized in transforming organizations. Now a Strategic Advisor at RLH Equity Partners, she has deep expertise in inspiring consumer and patient behavior, marketing, and leadership. She attended Bowling Green State University.

She is a thought leader focused on breaking inertia and inspiring action, which has been a consistent theme in her leadership journey. Becky has a passion for reimagining and revitalizing organizations to drive significant growth and create modern, vibrant enterprises.

Unique fact: She built WPPs very first digital-only healthcare marketing agency, Wunderman Health, which became a major growth engine for the company.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Big Vision Person

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Healthcare Engagement
Recently co-authored an article on fixing traditional health engagement strategies by addressing cognitive biases, cultural relevance, and generic messaging.
Organizational Transformation
Her career is defined by reimagining, restructuring, and revitalizing organizations, including leading the merger of three agencies into Wunderman Thompson Health.
Strategic Growth
Believes growth isn't about doing everything, but about focusing on what truly makes a company unique to avoid turning expansion into a trap.

Media Appearances

Becky has no verified media appearances

Work History

8-2023
Strategic Advisor at RLH Equity Partners
6-2023
Leadership Advisor at Pioneering Collective
1-2019 - 6-2022
Chief Executive Officer l Led Merger & Integration of Wunderman Health, GHG & JWT Health at Wunderman Thompson Health
4-2011 - 1-2019
CEO l Created WPP's 1st Digital-Only Healthcare Marketing Agency at Wunderman Health
10-2008 - 11-2011
President l Led a Digital Transformation that Turned Around Wunderman's Flagship Office at Wunderman Health

Education

1976 - 1980
Education details unavailable from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Leadership Designation : Strategic Advisor at RLH Equity Partners
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Becky

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Becky take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Becky

Personality Compatibility


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