Becky H.

Visionary
DISC Type : Ds

Director, Performance Marketing & Digital Experience at UW Credit Union

Madison, Wisconsin, United States

Overview

Becky has no verified overview

Personality Overview

Fast But Thoughtful

Goal-Oriented

Risk Tolerant

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Becky has no verified topics they care about

Media Appearances

Becky has no verified media appearances

Work History

10-2025
Director, Performance Marketing & Digital Experience at UW Credit Union
9-2020 - 10-2025
Director, Digital Marketing Strategy at UW Credit Union
2-2017 - 9-2020
Digital Marketing Manager at UW Credit Union
12-2013 - 2-2017
Corporate Digital Marketing Manager at Great Wolf Lodge
2-2010 - 11-2013
Digital Development Manager at SVA

Education

2001 - 2003
MSA from Canisius University
1996 - 2000
BS from University of Wisconsin-Platteville

More Information

Social Presence :

Prographics :

Exp : 29 Location : Madison, Wisconsin, United States Job Level : Mid-senior Designation : Director, Performance Marketing & Digital Experience at UW Credit Union
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Becky

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Becky take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Becky

Personality Compatibility


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