Beena George

Questioner
DISC Type : c

EVP-People & Culture at ESAF COOPERATIVE

Kerala, India

Overview

Beena George is the Executive Vice President of People & Culture at ESAF COOPERATIVE, an organization she has been with for a significant part of her career. Her expertise combines human resources with social performance management, and she has been recognized with the "Best Women Chief People Officer Manager Award".

Her professional philosophy is deeply rooted in social action principles, believing in community participation and empowering people to advocate for their own rights. This value system aligns with her extensive work within ESAF, which began as a social action forum.

Uniquely, she is a psychiatric social worker by profession, holding an MPhil from the National Institute of Mental Health and Neuro Sciences.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Community Empowerment
Believes in developing the potential of communities and empowering them to stand for their rights, a core tenet of her work at ESAF.
People & Culture
As the current EVP and former Chief People Officer, she is responsible for all aspects of human resources and organizational culture at ESAF.
Social Performance
Her background as a psychiatric social worker informs her interest in social performance management and human resource development within the cooperative.

Media Appearances

Beena has no verified media appearances

Work History

9-2025
EVP-People & Culture at ESAF COOPERATIVE
8-2021 - 8-2025
Chief People Officer at ESAF COOPERATIVE
8-2018 - 8-2021
Director Corporate Services at ESAF
5-2000 - 12-2018
AGM at Evangelical Social Action Forum (ESAF)

Education

1997 - 1999
MPhil in Psychiatric Social Work from National Institute of Mental Health and Neuro Sciences
M A from Bishop Heber College, Tiruchirappalli - 620 017.

More Information

Social Presence :

Prographics :

Exp : 25 Location : Kerala, India Job Level : N/A Designation : EVP-People & Culture at ESAF COOPERATIVE
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Insights For Selling To Beena

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Beena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Beena take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Beena

Personality Compatibility


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