Belinda Remarczyk (née Hoets)

Energizer
DISC Type : I

Head of Franchise Sales UK at ERA Group - Global

Epsom, England, United Kingdom

Overview

Belinda Remarczyk is a highly accomplished business development leader specializing in launching and expanding franchise operations for major global brands in the UK and Europe. With a career spanning roles at ERA Group, Paris Baguette, Wendys, and Starbucks, she excels at creating profitable partnership strategies. She holds a degree from the University of Cape Town and completed the Oxford Executive Leadership Programme.

A unique fact about Belinda is that she designed and launched a new licensed store program for Starbucks back in 2004, which she then expanded across four different European countries over the subsequent decade.

Personality Overview

Imaginative

Full Of Energy

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Franchise Expansion Strategy
Her entire career is dedicated to developing and executing strategies to drive franchise growth for major brands like Wendy's, Starbucks, and Paris Baguette in new markets.
UK & European Markets
She has consistently focused on penetrating the UK and European markets, sourcing and recruiting franchisees to support regional growth for international companies.
Building Franchise Programs
She has a distinct track record of creating new franchising strategies from the ground up, notably for Paul UK and during her early, formative years at Starbucks.

Media Appearances

Belinda has no verified media appearances

Work History

3-2026
Head of Franchise Sales UK at ERA Group - Global
1-2025 - 2-2026
Franchise Director at Paris Baguette UK
2-2021 - 12-2024
Head of European Franchise Recruiting at The Wendy's Company
2-2020 - 3-2020
Head of Franchise Development at Paul UK Ltd
3-2004 - 1-2014
Head of Licensing/Various at Starbucks

Education

4-2022 - 6-2022
Oxford Executive Leadership Programme from Saïd Business School, University of Oxford
1988 - 1991
Bachelor of Business Science from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 22 Location : Epsom, England, United Kingdom Job Level : Mid-senior Designation : Head of Franchise Sales UK at ERA Group - Global
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Insights For Selling To Belinda

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Belinda is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Belinda

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Belinda move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Belinda take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Belinda

Personality Compatibility


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