Belinda Remarczyk (née Hoets) in

Belinda Remarczyk (née Hoets)

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Head of Franchise Sales UK at ERA Group - Global
📍 Epsom, England, United Kingdom

Belinda Remarczyk is a highly accomplished business development leader specializing in launching and expanding franchise operations for major global brands in the UK and Europe. With a career spanning roles at ERA Group, Paris Baguette, Wendys, and Starbucks, she excels at creating profitable partnership strategies. She holds a degree from the University of Cape Town and completed the Oxford Executive Leadership Programme.

A unique fact about Belinda is that she designed and launched a new licensed store program for Starbucks back in 2004, which she then expanded across four different European countries over the subsequent decade.

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Experience
22 Years
Current Role
Head of Franchise Sales UK
Job Level
Mid-senior
Location
Epsom, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Belinda cares about

Franchise Expansion Strategy
Her entire career is dedicated to developing and executing strategies to drive franchise growth for major brands like Wendy's, Starbucks, and Paris Baguette in new markets.
UK & European Markets
She has consistently focused on penetrating the UK and European markets, sourcing and recruiting franchisees to support regional growth for international companies.
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Career

Work history

3-2026
Head of Franchise Sales UK
ERA Group - Global
1-2025 - 2-2026
Franchise Director
Paris Baguette UK
2-2021 - 12-2024
Head of European Franchise Recruiting
The Wendy's Company
2-2020 - 3-2020
Head of Franchise Development
Paul UK Ltd
3-2004 - 1-2014
Head of Licensing/Various
Starbucks
In the press

Media appearances

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Education
4-2022 - 6-2022
Oxford Executive Leadership Programme
Saïd Business School, University of Oxford
1988 - 1991
Bachelor of Business Science
University of Cape Town
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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