Ben Audley

Commander
DISC Type : D

Chief Executive Officer at Matrix iQ

Manchester Area, United Kingdom

Overview

Ben is an experienced Chief Revenue Officer in the legal and security software sectors, known for driving significant growth. He has a history of co-founding a successful cybersecurity startup and scaling sales teams, backed by a Marketing degree from Newcastle University. Colleagues and clients describe him as trusted, successful, consultative, and engaging.


Ben co-founded a security awareness SAAS platform from scratch and successfully built a user base of 100,000 within two years.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Building Sales Teams
He publicly shares his philosophy on hiring based on personality, understanding individual goals, and creating a winning environment with clear, aligned commission structures.
Legal Technology
As CRO of Summize, he is at the forefront of the contract automation space and believes legal tech is transformational for business productivity and efficiency.
Cybersecurity Awareness
He co-founded a phishing simulation company, Purplephish, and serves as a Non-Executive Director for Boxphish, showing deep, long-term expertise in this domain.

Media Appearances

New Chief Revenue Officer joins legal tech firm Summize. Featured in Prolific North

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Summize Appoints Chief Revenue Officer and SVP of Customer Success to Scale Global Growth. Featured in Business Wire

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Work History

8-2024
Chief Executive Officer at Matrix iQ
8-2021 - 7-2024
Chief Revenue Officer at Summize
4-2021 - 6-2024
Non Executive Director at Boxphish
8-2018 - 4-2021
Chief Executive Officer at Purplephish
6-2015 - 8-2018
Vice President of Sales EMEA at Avecto

Education

2005 - 2008
Marketing and Management from Newcastle University
1998 - 2005
Education details unavailable from Brookfield Community School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Manchester Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Matrix iQ
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ben

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ben take some risk or not?

  • The risks don’t matter much to them.

You And Ben

Personality Compatibility


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