Ben Ayling

Enigma
DISC Type : dci

Commercial Director at Pinnacle Group Limited

Locks Heath, England, United Kingdom

Overview

Ben is a senior finance and commercial leader with over 25 years of experience in the facilities management and property industries. He is a strategic thinker with a track record of delivering value for customers in the public, defence, corporate, and retail sectors. He holds an MBA and is CIMA qualified.

His professional interests appear to include the aerospace and defense sectors, as indicated by his following of major industry players like Lockheed Martin and Boeing. He is a strong communicator with excellent negotiation and influencing skills, capable of motivating others to achieve high performance.

He recently gained Chartered Manager status, receiving a distinction for both his final project and presentation.

Personality Overview

Hard To Convince

Fast Follower

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Commercial Leadership
As a Commercial Director with 25+ years of experience, he focuses on delivering value and turning vision into reality through innovative solutions and strategic thinking.
Facilities Management
He has built his entire career in the FM and property industries, showcasing deep expertise in this sector.
Public Sector Contracts
His background includes extensive experience working with customers in the public, defence, and university sectors.

Media Appearances

Ben has no verified media appearances

Work History

9-2023
Commercial Director at Pinnacle Group Limited
1-2023 - 8-2023
Commercial Consultant at Freelance
1-2020 - 12-2022
Commercial Director at Salisbury Group
5-2019 - 12-2019
Commercial Director (Public Sector) at Salisbury Group
6-2017 - 5-2019
Associate Commercial Director at Salisbury Group

Education

7-2022 - 11-2022
Management from Chartered Management Institute
11-2019 - 6-2022
Master of Business Administration - MBA from The Open University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Locks Heath, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director at Pinnacle Group Limited
URL has been copied!

Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ben

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ben take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ben

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.