Ben Clarke

Critic
DISC Type : C

Area Director, SME Business Banking North West, HSBC UK at HSBC

Manchester, England, United Kingdom

Overview

Ben Clarke is an experienced Area Director for HSBCs SME Business Banking in the North West of England. A proactive and personable relationship director, he focuses on supporting mid-corporate businesses. He holds an MSc from Lancaster University and is a certified Chartered Banker.

He is an active member of the North West business community, hosting economic updates for clients in Manchester and celebrating local enterprise at events such as the Red Rose Awards.

Personality Overview

Critic

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

SME Growth
As Area Director for SME Business Banking, he works closely with ambitious businesses to support their growth in the North West.
North West Economy
Celebrates the regional business community by attending events like the Red Rose Awards and hosting economic updates for local clients.
Team Development
He is actively focused on expanding his business banking team in the North West, including hiring for relationship manager roles.

Media Appearances

Ben has no verified media appearances

Work History

11-2025
Area Director, SME Business Banking North West, HSBC UK at HSBC
2-2020 - 11-2025
Global Relationship Director at HSBC
6-2018 - 1-2020
Relationship Director, SME & Mid Corporate at Lloyds Bank
11-2017 - 6-2018
Relationship Manager, Real Estate at Lloyds Bank
7-2015 - 11-2017
Warwick Manufacturing Group Accredited Manufacturing Relationship Manager at Lloyds Bank

Education

2012 - 2014
Professional Diploma in Banking Practice and Management from IFS School of Finance
2008 - 2009
MSc from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Area Director, SME Business Banking North West, HSBC UK at HSBC
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ben

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ben take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ben

Personality Compatibility


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