Ben Crawford in

Ben Crawford

Collaborator · DISC type si
Co-Founder - Chief Commercial Officer at Brainwaves
📍 Singapore

Ben Crawford is the Co-Founder and Chief Commercial Officer of Brainwaves, a strategic AI platform. With extensive experience leading media organizations in APAC, including as CEO of UM Greater China, he is a visionary advertising executive. He holds a Bachelor of Communications from The University of Waikato and is described as having a thorough grasp of the media market.

After a successful corporate career, he co-founded a startup to solve what he calls the marketing industrys "strategy bottleneck, " believing that in an age of cheap execution, strategy is priceless.

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Experience
18 Years
Current Role
Co-Founder - Chief Commercial Officer
Job Level
Leadership
Location
Singapore
Personality Overview

How Ben shows up

Example Driven
Fair-minded
Appreciative

They are more likely to go for proven solutions. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Priorities

Topics Ben cares about

Ad-Tech Innovation
He co-founded Brainwaves, an AI platform designed to fix the "strategy bottleneck" in marketing by helping teams get to insights and bold ideas faster.
Marketing Strategy
He frequently emphasizes its importance, stating that in a world where execution is cheap, "strategy is priceless"—the core philosophy behind his new venture.
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Career

Work history

5-2025
Co-Founder - Chief Commercial Officer
Brainwaves
2-2024 - 3-2025
C.E.O - Greater China
UM APAC
4-2021 - 3-2024
Chief Client Officer (APAC)
UM APAC
12-2018 - 4-2021
Regional Managing Partner (APAC)
UM APAC
8-2017 - 12-2018
Regional Group Director (APAC)
IPG Mediabrands
In the press

Media appearances

BRAINWAVES with Ben – Podcast on Apple Podcasts. Featured in Apple Podcasts
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Education
2000 - 2002
Bachelor of Communications
The University of Waikato
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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