Ben Fitzgerald

Initiator
DISC Type : Di

Head of Engineering at SoftCo

Dublin, County Dublin, Ireland

Overview

Ben Fitzgerald is a senior engineering leader with over 18 years of experience, currently serving as the Head of Engineering at SoftCo. He specializes in scaling global teams, platform delivery, and cloud optimization. Colleagues describe him as organized, reliable, and a transformative leader. He holds a BA in Computer Science from University College Dublin.

He is passionate about team culture, sustainable delivery, and the intersection of AI with software engineering. Ben shows a keen interest in fostering innovation through events like company hackathons and shares advice related to professional development with his network.

Unique fact: While at Zendesk, Ben led a multi-department migration of 22 services to AWS EKS with zero downtime, significantly improving reliability and cost efficiency.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Cloud FinOps
His roles consistently involve budget oversight and driving cost savings through cloud optimization, as demonstrated by his achievements in reducing infrastructure costs at Zendesk.
Applied AI
He explicitly lists a passion for "Applied AI" and the intersection of AI and software engineering, indicating a forward-looking interest in practical AI implementation.
Engineering Leadership
As a "Manager of Managers, " he has extensive experience building and leading high-performing, global engineering teams of 30+ people at both startups and large enterprises.

Media Appearances

Ben has no verified media appearances

Work History

6-2025
Head of Engineering at SoftCo
3-2022 - 4-2025
Senior Engineering Manager at Zendesk
6-2020 - 2-2022
Engineering Manager at Zendesk
3-2019 - 6-2020
Head of Software Development Centre Berlin at HRS Group
2-2018 - 2-2019
Senior Software Engineer / Leadership Team at HRS Group

Education

2006 - 2010
BA Computer Science from University College Dublin

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dublin, County Dublin, Ireland Job Level : Mid-senior Designation : Head of Engineering at SoftCo
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ben

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Ben take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Ben

Personality Compatibility


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