Simon Coutts

Inquirer
DISC Type : cd

Director of Engineering at UnderwriteMe

Hammersmith, England, United Kingdom

Overview

Simon Coutts is a customer-focused Software Engineering Director with over 20 years of experience in the sports, video streaming, and HR tech sectors. He specializes in building high-performing teams to deliver customer impact at scale. Colleagues describe him as supportive, respected, and a leader with integrity.

He is passionate about cultivating inclusive, hybrid engineering cultures. A Certified Scrum Master, he has a BSC from the University of Liverpool.

He established and grew the London Software Development Centre for DAZN, a leading global sports streaming service.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Engineering Culture
Passionate about cultivating inclusive, hybrid engineering cultures that empower high-performing teams, a theme mentioned in his self-introduction and recommendations.
Scaling Technical Teams
Currently focused on growing his teams at UnderwriteMe, with active posts seeking to hire Engineering Managers, Product Managers, and Designers.
Developer Velocity
Believes in enabling developers to build services "at speed" by using familiar and flexible platforms, a philosophy he championed while at DAZN.

Media Appearances

Simon has no verified media appearances

Work History

6-2025
Director of Engineering at UnderwriteMe
2-2023 - 3-2025
VP of Engineering at Beamery
2-2021 - 2-2023
Senior Engineering Director at Beamery
1-2017 - 10-2020
Head Of Software Development at DAZN
1-2014 - 1-2017
Head Of Solutions & Delivery at Perform Group

Education

1998 - 2001
BSC from University of Liverpool
1991 - 1996
Education details unavailable from Orleans Park School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Hammersmith, England, United Kingdom Job Level : Mid-senior Designation : Director of Engineering at UnderwriteMe
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Simon

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Simon take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Simon

Personality Compatibility


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