Ben Frutos

Initiator
DISC Type : Di

Director Lifecycle Marketing at Apollo.io

Fairfield, Connecticut, United States

Overview

Ben has no verified overview

Personality Overview

Risk-Accepting

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

5-2025
Director Lifecycle Marketing at Apollo.io
8-2024 - 5-2025
Growth Marketing @ Stripe at Stripe
6-2021 - 8-2024
Director Lifecycle Marketing at Klaviyo
9-2018 - 6-2021
Head of Email Marketing at IBM
7-2015 - 9-2018
Associate Director, Email Marketing at Kaplan Test Prep

Education

1998 - 1999
Psychology from Chaminade University of Honolulu

More Information

Social Presence :

Prographics :

Exp : 10 Location : Fairfield, Connecticut, United States Job Level : Mid-senior Designation : Director Lifecycle Marketing at Apollo.io
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ben

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ben take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ben

Personality Compatibility


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