Ben Hayward

Energizer
DISC Type : I

Co-Founder at Overvue

United Kingdom

Overview

Ben Hayward is the Co-Founder of Overvue, a platform that uses AI to simulate sales scenarios and identify top candidates. A serial entrepreneur with deep expertise in Go-to-Market strategies, he previously founded the successful GTM agency Envio. He holds a Bachelor of Science from Bournemouth University and is described by peers as friendly and knowledgeable.

Ben shows an interest in corporate and consumer technology, following major companies like Amazon and JPMorgan Chase. He has also publicly shared insights on the transition from university into the software engineering industry, indicating a passion for helping young professionals navigate their early careers.

He scaled his previous company, Envio, to $360k in revenue with just two team members in its first 12 months.

Personality Overview

Relationship Oriented

Believer

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

AI in Sales
His company, Overvue, is built on using AI for sales simulations, practice, and objection handling to vet candidates.
Go-to-Market Strategy
He has extensive experience orchestrating GTM strategies at VC-backed startups and founded his own successful GTM/outbound agency.
Startup Growth
He has a track record of scaling a bootstrapped company to significant revenue and recently raised $412k in pre-seed funding for Overvue.

Media Appearances

Ben has no verified media appearances

Work History

11-2024
Co-Founder at Overvue
7-2024 - 9-2025
Partner at Clay
1-2024 - 4-2025
Operating Partner at QC Growth
7-2022 - 4-2025
Founder at Envio
11-2021 - 1-2023
Founder at Vibrance Digital

Education

2016 - 2020
Bachelor of Science (BSc) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Leadership Designation : Co-Founder at Overvue
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Ben

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Ben take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ben

Personality Compatibility


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