Ben Kuhn

Observer
DISC Type : ic

Senior Director of Sales at Pilgrim's

Ripon, California, United States

Overview

Ben is a sales leader with over 30 years of experience in the CPG food industry, specializing in club store and supercenter channels. He has a proven track record of sales achievements and new product development. He holds an MBA from Saint Marys College of California.

Bens ties to California are notable, having earned both his BS and MBA from universities in the state. His interests include California-based companies like Gallo, suggesting a possible appreciation for the regions produce and wine industry.

He personally collaborated with Costco to develop and introduce the highly successful "Just Bare Lightly Breaded Chunks" product line.

Personality Overview

Assertive

Curious

Value Driven

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Club Store Strategy
Has over 25 years of focused experience working with and selling into club store channels like Costco.
CPG Product Innovation
His career highlights include developing and launching new, successful value-added food products for major retailers.
Protein Market Trends
Previously led a protein team focused on identifying and developing high-volume, on-trend items for mass retail.

Media Appearances

Ben has no verified media appearances

Work History

3-2019
Senior Director of Sales at Pilgrim's
3-2018 - 2-2019
Senior Vice President at Next Phase Enterprises
10-1987 - 1-2018
V.P. of Sales at Foster Farms

Education

2000 - 2002
MBA from Saint Mary's College of California
1983 - 1987
BS from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 37 Location : Ripon, California, United States Job Level : Senior Designation : Senior Director of Sales at Pilgrim's
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ben

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to analyze well and then make their decisions.
  • Can Ben take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Ben

Personality Compatibility


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