Ben Mckechnie

Go-getter
DISC Type : d

Waterports & Sailing Instructor at Bitter End Yacht Club

Hexham, England, United Kingdom

Overview

As the Founder and Managing Director of EPICURIUM LTD, Ben has over 16 years of experience introducing new and interesting snack brands to the UK market. He focuses on leveraging consumer trends to support retailers and holds a postgraduate diploma in Marketing from The Chartered Institute of Marketing.

Beyond his work in the food industry, Ben has a strong adventurous side. His past experiences include working as a Waterports and Sailing Instructor and embarking on a Round the World journey. This background suggests a passion for travel, exploration, and outdoor activities.

Before founding his snacking company, Ben spent time working as both a round-the-world traveler and a sailing instructor.

Personality Overview

Decisive

Direct & Candid

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Challenger Snack Brands
He founded Epicurium to bring new, innovative, and 'better-for-you' snack brands to the UK market, aiming to give customers an edge in a competitive space.
Consumer Snacking Trends
He frequently analyzes and writes about consumer buying patterns, identifying seasonal phases and the growing demand for healthier options to help retailers optimize their stock.
Sales Team Growth
His recent activity shows a focus on recruiting and expanding his sales team, with multiple posts seeking account managers for key growth regions like London and the Northwest.

Media Appearances

Ben has no verified media appearances

Work History

1-1994 - 6-1994
Waterports & Sailing Instructor at Bitter End Yacht Club
Managing Director & Founder at EPICURIUM LTD
Freelance Independent Stores Account Manager at Tanfield Direct Ltd
Itinerant at Round the World
Marketing Researcher at Virdev

Education

2003 - 2003
PG Dip Marketing from CIM | The Chartered Institute of Marketing
2001 - 2002
PG Dip Marketing from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Hexham, England, United Kingdom Job Level : Leadership Designation : Waterports & Sailing Instructor at Bitter End Yacht Club
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ben

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision making speed is somewhere in the middle.
  • Can Ben take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ben

Personality Compatibility


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