Ben Mitchel

Questioner
DISC Type : c

Senior Director Product Marketing and Business Development at Teradyne

Greater Boston, United States

Overview

Ben has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

6-2025
Senior Director Product Marketing and Business Development at Teradyne
10-2017 - 6-2025
General Manager at Teradyne
7-2013 - 10-2017
Director of Product Line and Sales at Teradyne
4-2005 - 3-2010
Senior Hardware Engineer at Asterion
8-2002 - 4-2005
Electrical Engineer at SatCon Power Systems

Education

1992 - 1997
BSEE from Worcester Polytechnic Institute
Master of Business Administration - MBA from Isenberg School of Management, UMass Amherst

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Boston, United States Job Level : Senior Designation : Senior Director Product Marketing and Business Development at Teradyne
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ben take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ben

Personality Compatibility


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