Ken Lanier

Observer
DISC Type : ic

Director of Strategic Business Development at Teradyne

Marlborough, Massachusetts, United States

Overview

Ken has no verified overview

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

9-2022
Director of Strategic Business Development at Teradyne
5-2020 - 10-2022
Principal Technologist at Teradyne
2-2015 - 5-2020
Business Unit Manager at Teradyne
6-1984 - 2-2008
Mktg Director at LTX Corp
Marketing Director at LTX Corp

Education

Education details unavailable from Worcester Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 34 Location : Marlborough, Massachusetts, United States Job Level : Mid-senior Designation : Director of Strategic Business Development at Teradyne
URL has been copied!

Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ken

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Ken take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ken

Personality Compatibility


Other Teradyne Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.