Ben Murray in

Ben Murray

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Co-Founder at Extend
📍 Denver Metropolitan Area, United States

Ben Murray is the founder of The SaaS CFO and co-founder of Extend, specializing in simplifying SaaS metrics for founders and investors. A Certified Public Accountant with an MBA, people hes worked with describe him as a "hands on, " "proactive, " and "detail oriented leader, " dedicated to improving financial transparency.

Based in the Denver, Colorado area, Ben is a family-oriented individual who was motivated to start his own business to have more flexibility. His education includes intensive German language studies, and he is passionate about sharing his knowledge with the SaaS community to help others succeed.

He has built a free SaaS community that has grown to over 2, 400 members, providing free templates, models, and expert content.

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Experience
27 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Denver Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Ben cares about

SaaS Metrics
He founded The SaaS CFO to simplify complex metrics. He frequently discusses topics like cohort analysis, revenue retention, and LTV in his content.
Finance Automation
As co-founder of Extend, he helps SaaS companies automate their accounts receivable and cash collection workflows to improve efficiency.
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Career

Work history

9-2022
Co-Founder
Extend
4-2016
Founder
The SaaS CFO
4-2022
Founding Member
SaaS Metrics Standards Board
9-2019
Founder
The SaaS Academy
8-2020 - 3-2021
Chief Financial Officer
Mobile Solutions
In the press

Media appearances

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Education
1999 - 2001
MBA
The University of Iowa Tippie College of Business
1998 - 1998
Certificate
DePaul University
1996 - 1996
Intensive German Language Studies
Goethe Institut
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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