Ben Nichols

Pioneer
DISC Type : isd

Business Unit Controller at Red Bull

Nottingham, England, United Kingdom

Overview

Ben Nichols is a Business Unit Controller at Red Bull with a background in driving commercial strategy and brand development for major FMCG brands like Yoplait and Sauce Shop. He specializes in securing and managing key retailer partnerships with accounts including Co-Op, Tesco, and Booker.

Passionate about supporting his industry peers, Ben is an active committee member for GroceryAid. He frequently advocates for the organizations confidential mental and emotional support services, aiming to improve the well-being of colleagues across the grocery sector.

Ben was recognized as one of the industrys brightest rising stars, winning "The Grocer - Top New Talent" award in 2021.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Retailer Partnerships
Has extensive experience managing major retail accounts like Tesco, Booker, and Co-op to drive distribution and execute large-scale campaigns.
Brand Development
Lists brand development as a key passion and has experience leading the commercial function to build brand awareness within grocery and wholesale.
FMCG Channel Growth
Demonstrated a focus on expanding brand reach by successfully launching products into the wholesale and convenience channel via Booker C&C.

Media Appearances

Ben has no verified media appearances

Work History

12-2025
Business Unit Controller at Red Bull
6-2022 - 12-2025
Senior Business Account Manager at Yoplait
10-2021 - 6-2022
Business Account Manager at Yoplait
3-2022 - 12-2025
Committee Member at GroceryAid
6-2021 - 9-2021
Commercial Lead at Sauce Shop

Education

2005 - 2011
General from West Bridgford Comprehensive School
2012 - 2014
Business Btec level 3 diploma from Central College Nottingham

More Information

Social Presence :

Prographics :

Exp : 7 Location : Nottingham, England, United Kingdom Job Level : N/A Designation : Business Unit Controller at Red Bull
URL has been copied!

Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ben

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are generally fast movers and can take quick decisions
  • Can Ben take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ben

Personality Compatibility


Other Red Bull Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.