Ben Nichols is a Business Unit Controller at Red Bull with a background in driving commercial strategy and brand development for major FMCG brands like Yoplait and Sauce Shop. He specializes in securing and managing key retailer partnerships with accounts including Co-Op, Tesco, and Booker.
Passionate about supporting his industry peers, Ben is an active committee member for GroceryAid. He frequently advocates for the organizations confidential mental and emotional support services, aiming to improve the well-being of colleagues across the grocery sector.
Ben was recognized as one of the industrys brightest rising stars, winning "The Grocer - Top New Talent" award in 2021.
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