Ben Robinson

Observer
DISC Type : ci

Vice President, Cardiovascular Ultrasound at Philips

Chicago, Illinois, United States

Overview

Ben Robinson leads Philips national sales for Cardiovascular Ultrasound, managing a high-performing organization with over $400M in revenue. An MBA graduate from the University of Illinois Urbana-Champaign, he has a proven track record of exceeding company expectations and fostering team growth in the competitive MedTech market.

His educational background is rooted in the Midwest, with a Bachelors degree from the University of Wisconsin-Madison and a Masters from the University of Illinois. This strong connection to the region suggests a potential appreciation for its collegiate sports culture.

Ben is a multiple-time recipient of the Trident Award and Pinnacle Board honors, recognizing his leadership of the #1 sales zone in the country for three years in a row.

Personality Overview

Assertive

Curious

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI in Echocardiography
Actively promotes discussions and webinars on integrating AI into cardiovascular ultrasound to enhance clinical practice, benefit patients, and improve staff workflow.
Ultrasound Innovation
Focuses on bringing the latest technological advancements, like the new Philips X11-4t mini 3D TEE transducer, to the market to help diagnose and treat more patients.
Sales Leadership
Passionate about building and developing high-performing sales teams, having earned multiple leadership awards and consistently driven top results in complex sales environments.

Media Appearances

Ben has no verified media appearances

Work History

10-2025
Vice President, Cardiovascular Ultrasound at Philips
2-2022 - 10-2025
National Sales Leader, Cardiovascular Ultrasound at Philips
1-2015 - 2-2022
VP Ultrasound Sales, Midwest at Philips
3-2005 - 12-2007
Key Talent Program Account Manager at GE Healthcare
8-2004 - 3-2005
Inside Sales Representative at GE Healthcare

Education

2019 - 2021
Master of Business Administration - MBA from University of Illinois Urbana-Champaign
2000 - 2004
B.S. from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 14 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President, Cardiovascular Ultrasound at Philips
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ben

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ben take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ben

Personality Compatibility


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