Matthew Penneys

Observer
DISC Type : ci

Business Development, Commerical at Fivetran

Denver, Colorado, United States

Overview

Matthew Penneys is a go-to-market and business development professional at Fivetran, focused on simplifying data movement with automated pipelines. He previously spent nearly five years at Apex Systems in account management and technical recruiting. Colleagues describe him as a persistent hard worker with a strong will to win.

He is an alumnus of Ohio University, where he earned a Bachelors degree and a Sales Certificate from The Ralph and Luci Schey Sales Centre. Based on his education in Ohio, he likely follows regional sports and maintains connections from his university days.

After a meaningful five-year tenure at his previous company, he made a strategic career move to Fivetran to focus on the data analytics space.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Automated Data Movement
His role at Fivetran is centered on helping companies build automated, reliable data pipelines to eliminate manual work and drive insights.
Modern Data Strategy
He is interested in how major brands leverage unified data for real-time insights, as shown in his posts about Fivetran's clients.
Data Industry Consolidation
He closely follows significant market shifts, sharing news about Fivetran's acquisition of Census and its merger agreement with dbt Labs.

Media Appearances

Matthew has no verified media appearances

Work History

4-2025
Business Development, Commerical at Fivetran
7-2022 - 3-2025
Account Manager at Apex Systems
2-2021 - 7-2022
Senior Technical Recruiter at Apex Systems
8-2020 - 2-2021
Technical Recruiter at Apex Systems
1-2018 - 5-2020
Strategic Alliances at The Ralph and Luci Schey Sales Centre

Education

Bachelor's degree from Ohio University
Sales Certificate from The Ralph and Luci Schey Sales Centre

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denver, Colorado, United States Job Level : N/A Designation : Business Development, Commerical at Fivetran
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Matthew

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They like to analyze well and then make their decisions.
  • Can Matthew take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Matthew

Personality Compatibility


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