Ben Rush

Evaluator
DISC Type : cds

Principal Product Manager - Amazon Ads at Amazon

Seattle, Washington, United States

Overview

Ben has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Ben has no verified topics they care about

Media Appearances

Ben has no verified media appearances

Work History

3-2022
Principal Product Manager - Amazon Ads at Amazon
Advisor at Numurus
Senior Director, Innovation Studio at Fortive
Board Observer at GenbaAI
Board Observer at QUIVR AI

Education

2015 - 2017
Master of Business Administration (MBA) from UW Foster School of Business
2007 - 2011
BS from Princeton University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Seattle, Washington, United States Job Level : Middle Designation : Principal Product Manager - Amazon Ads at Amazon
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ben

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ben take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ben

Personality Compatibility


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