Ben Smith in

Ben Smith

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VP Global Strategy and Portfolio Management at Eftsure
📍 Greater Sydney Area, Australia

Ben is a Regional Vice President with over 25 years of experience in SaaS and management consulting, specializing in customer success and strategic growth. A Monash University graduate, he has a proven record at hyper-growth companies like Coupa and Eftsure. Colleagues describe him as having a strategic mindset and an unwavering customer focus.

Beyond his corporate career, Ben has a deep passion for oenology, having formally studied Viticulture at NMIT and received a certificate from the Wine and Spirit Education Trust. His interests include publications like Wine Enthusiast and Decanter, indicating a sophisticated appreciation for winemaking.

Unique fact: He combines a high-tech SaaS leadership career with formal education and qualifications in winemaking.

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Experience
14 Years
Current Role
VP Global Strategy and Portfolio Management
Job Level
Senior
Location
Greater Sydney Area, Australia
Personality Overview

How Ben shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ben cares about

Payment Fraud Protection
His current role at Eftsure and recent social media activity focus on protecting businesses from payment fraud, deepfake scams, and evolving cyber attacks.
Customer Value
A core theme in his career, especially at Coupa, where he focused on optimizing customer value, adoption, and achieving high net revenue retention rates.
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Career

Work history

10-2024
VP Global Strategy and Portfolio Management
Eftsure
8-2020 - 10-2024
Regional Vice President, Customer Value Management, Asia Pacific
Coupa Software
2-2019 - 7-2020
Senior Director Customer Value Management ANZ
Coupa Software
8-2016 - 2-2019
Director
KPMG
1-2011 - 4-2016
Director
Ajilon Australia
In the press

Media appearances

In ongoing expansion, Eftsure taps Ben Smith as VP of Strategy & Portfolio Management. Featured in Eftsure Blog
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Education
1-1994 - 12-1996
Bachelor of Business Systems (Scholarship stream)
Monash University
2009 - 2009
Viticulture
NMIT
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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