Erika Forrest in

Erika Forrest

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Senior Product Marketing Manager at Eftsure
📍 Sydney, New South Wales, Australia

Erika is a results-driven Senior Product Marketing Manager with over 10 years of experience in Technology, Fin-Tech, and SaaS. She excels at launching new products, leading go-to-market strategies, and accelerating customer acquisition and retention. She is also certified in AI for Product Management.

She has earned a Mini MBA in Brand Management, highlighting a specialized focus on aligning business, brand, and customer needs.

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Experience
15 Years
Current Role
Senior Product Marketing Manager
Job Level
Middle
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erika cares about

Bringing Products to Market
Her experience is centered on launching new products and features, crafting compelling positioning, and leading go-to-market (GTM) strategies across various tech sectors.
B2B SaaS Growth
A core skill mentioned in her profile is executing growth strategies to accelerate acquisition, adoption, and retention for B2B software companies.
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Career

Work history

10-2025
Senior Product Marketing Manager
Eftsure
4-2025 - 10-2025
Product Marketing Manager
AMP
4-2024 - 4-2025
Product Marketing Manager
Meta
5-2022 - 4-2024
Product Marketing Manager
CMC Markets APAC & Canada
9-2021 - 5-2022
Field Marketing Manager ANZ
Reapit
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2022 - 12-2022
Mini MBA in Brand Management
MiniMBA
2-2022 - 5-2022
Education details unavailable
Product Marketing Alliance
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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