Erika is a results-driven Senior Product Marketing Manager with over 10 years of experience in Technology, Fin-Tech, and SaaS. She excels at launching new products, leading go-to-market strategies, and accelerating customer acquisition and retention. She is also certified in AI for Product Management.
She has earned a Mini MBA in Brand Management, highlighting a specialized focus on aligning business, brand, and customer needs.
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Experience
15 Years
Current Role
Senior Product Marketing Manager
Job Level
Middle
Location
Sydney, New South Wales, Australia
Personality Overview
How Erika shows up
Not Easily Convinced
Value Seeker
Systematic
They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Priorities
Topics Erika cares about
Bringing Products to Market
Her experience is centered on launching new products and features, crafting compelling positioning, and leading go-to-market (GTM) strategies across various tech sectors.
B2B SaaS Growth
A core skill mentioned in her profile is executing growth strategies to accelerate acquisition, adoption, and retention for B2B software companies.
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Career
Work history
10-2025
Senior Product Marketing Manager
Eftsure
4-2025 - 10-2025
Product Marketing Manager
AMP
4-2024 - 4-2025
Product Marketing Manager
Meta
5-2022 - 4-2024
Product Marketing Manager
CMC Markets APAC & Canada
9-2021 - 5-2022
Field Marketing Manager ANZ
Reapit
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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