Erika Forrest

Questioner
DISC Type : c

Senior Product Marketing Manager at Eftsure

Sydney, New South Wales, Australia

Overview

Erika is a results-driven Senior Product Marketing Manager with over 10 years of experience in Technology, Fin-Tech, and SaaS. She excels at launching new products, leading go-to-market strategies, and accelerating customer acquisition and retention. She is also certified in AI for Product Management.

She has earned a Mini MBA in Brand Management, highlighting a specialized focus on aligning business, brand, and customer needs.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Bringing Products to Market
Her experience is centered on launching new products and features, crafting compelling positioning, and leading go-to-market (GTM) strategies across various tech sectors.
B2B SaaS Growth
A core skill mentioned in her profile is executing growth strategies to accelerate acquisition, adoption, and retention for B2B software companies.
AP Automation
She recently celebrated her company, Eftsure, being named a G2 Leader in AP Automation, indicating this is a key area of her current professional focus.

Media Appearances

Erika has no verified media appearances

Work History

10-2025
Senior Product Marketing Manager at Eftsure
4-2025 - 10-2025
Product Marketing Manager at AMP
4-2024 - 4-2025
Product Marketing Manager at Meta
5-2022 - 4-2024
Product Marketing Manager at CMC Markets APAC & Canada
9-2021 - 5-2022
Field Marketing Manager ANZ at Reapit

Education

10-2022 - 12-2022
Mini MBA in Brand Management from MiniMBA
2-2022 - 5-2022
Education details unavailable from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sydney, New South Wales, Australia Job Level : Middle Designation : Senior Product Marketing Manager at Eftsure
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erika take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erika

Personality Compatibility


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