Ben Snyman

Critic
DISC Type : C

Founder & CEO at AuditSoft Inc.

Calgary, Alberta, Canada

Overview

Ben Snyman is a serial entrepreneur specializing in Occupational Health & Safety (OHS) technology. As the Founder and CEO of AuditSoft and SafetyVantage, he creates innovative compliance and training solutions. He previously founded eCompliance (exited 2014) and ComplyWorks Africa (exited 2021). Ben holds an MBA from Cardiff University and is a certified ISO 45001 Lead Auditor.

Outside of his primary ventures, Ben is an active private investor in Canadian startups through Panache Ventures and 500 Startups Canada. He is also a mentor for emerging entrepreneurs at the Founder Institute in Calgary, guiding the next generation of company builders. People who have worked with him often describe him as visionary.

He has successfully founded and exited two SaaS companies in the OHS and compliance sector, showcasing his ability to build and scale valuable businesses.

Personality Overview

Critic

ROI Driven

Precise

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

OHS Technology
His entire career is built on founding and leading companies like AuditSoft, SafetyVantage, and eCompliance, all focused on OHS software and digital solutions.
Startup Investing
Acts as a private investor for Panache Ventures and 500 Startups Canada, demonstrating a passion for funding and supporting early-stage Canadian companies.
Safety Auditing
Co-founder of AuditSoft, which focuses on digital audit solutions. He frequently speaks on how data from audits can improve safety and drive continuous improvement.

Media Appearances

Ben has no verified media appearances

Work History

7-2019
Founder & CEO at AuditSoft Inc.
9-2016
Founder & CEO at SafetyVantage
1-2018
Private Investor at Panache Ventures
1-2012
Founder at Snyman Ventures Inc.
1-2016
Private Investor at 500 Startups Canada

Education

1999 - 2001
Master of Business Administration (MBA) from Cardiff University / Prifysgol Caerdydd
1996 - 1997
Adv Tax Cert from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 13 Location : Calgary, Alberta, Canada Job Level : Leadership Designation : Founder & CEO at AuditSoft Inc.
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ben

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ben take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ben

Personality Compatibility


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