Ben Swire in

Ben Swire

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Author, Safe Danger at Hachette Book Group
📍 New York City Metropolitan Area, United States

Ben Swire is the founder of Make Believe Works, an IDEO alum, and the author of "Safe Danger." He designs experiences to help teams build trust and creativity through shared emotional risk. People who have worked with him describe him as deeply thoughtful, creative, imaginative, and a talented writer with magical communication skills.

Ben identifies as a deep introvert with a healthy cynical streak, which informs his unique approach to team building. He lives in Brooklyn, NY, and his work is influenced by a diverse background that includes financial marketing, design thinking, philosophy, and psychoanalytic theory. He also authored a book about sleep.

Interesting fact: He once appointed his nine-year-old daughter, Quinn, as the official "Kid-in-Residence" at his company to explore how childrens innate creativity can inspire teams.

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Experience
10 Years
Current Role
Author, Safe Danger
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Ben shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ben cares about

Psychological Safety
His book, "Safe Danger," and entire practice are built on the idea that trust is created through shared emotional risk, not just comfort and avoidance of conflict.
Creative Collaboration
Drawing from his time as a Design Lead at IDEO, he focuses on helping teams break down silos and collaborate more courageously through playful, meaningful activities.
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Career

Work history

10-2025 - 10-2025
Author, Safe Danger
Hachette Book Group
1-2021
Co-Founder
Make Believe Works
1-2021 - 8-2022
Senior Director, Content Design
InVision
12-2020 - 12-2020
Author, The Mysteries of Sleep
Loftie
1-2017 - 1-2021
Senior Design Lead, Content, Storytelling, and Brand
IDEO
In the press

Media appearances

Safe Danger by Ben Swire | Hachette Book Group. Featured in Hachette Book Group
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Ben Swire's Safe Danger – A New Book Redefining Team Culture & Connection. Featured in Make Believe Works
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Education
1991 - 1995
Bachelor of Arts (BA)
Occidental College
1997 - 1999
Master's degree
The New School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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