Ben Weir

Examiner
DISC Type : cs

President/ Publisher at Current Publishing

Carmel, Indiana, United States

Overview

Ben Weir is the President and Co-Owner of Current Publishing, a rapidly growing Indiana media company focused on hyperlocal news. A graduate of Indiana Universitys Kelley School of Business, he is an expert in the value of print advertising for reaching educated, high-income audiences.

Outside of the office, Ben is a dedicated husband and father of two. He leads an active lifestyle and can often be found boating, mountain biking, playing golf, or walking his pit bull. He is passionate about connecting people within his community.

While a student at Indiana University, he had a difficult job selling football programs; 28 years later, he watched his daughter win a national title for the same school.

Personality Overview

Process Oriented

Status Quo Seeker

Unexpressive

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Innovating Hyperlocal Media
As a publisher, he champions the power of local newspapers and recently discussed innovating in this space on an industry vodcast with Editor & Publisher Magazine.
Community Storytelling
Expresses that he finds great joy in connecting people within local communities and sharing their stories through his publishing work.
Supporting Children's Causes
Serves on the Regional Advisory Board for the Make-A-Wish Foundation for Ohio, Kentucky & Indiana, showing a commitment to philanthropy.

Media Appearances

Ben has no verified media appearances

Work History

9-2020
President/ Publisher at Current Publishing
8-2015 - 9-2025
Regional Advisory Board at Make-A-Wish Ohio, Kentucky & Indiana
1-2006 - 9-2020
General Manager of Vehicle Operations at Pearson Ford

Education

Bachelor of Science in Business from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Carmel, Indiana, United States Job Level : N/A Designation : President/ Publisher at Current Publishing
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ben

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ben take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ben

Personality Compatibility


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