Benazir Asha

Pioneer
DISC Type : ids

Marketing and Communications Consultant at Hashtag IT and Software services

Adelaide, South Australia, Australia

Overview

Benazir Asha is a Brand and Growth Strategist with over five years of experience helping founders and small businesses. A graduate of the University of Adelaide with a Masters in Innovation and Entrepreneurship, she focuses on aligning brand, messaging, and content to drive growth, acting as both a strategist and executor for her clients.

Her professional background includes a focus on public policy and international engagement, stemming from her work leading strategic communications for Australian government programs. She has a demonstrated history of driving engagement with high-level stakeholders, including senior diplomats, universities, and government representatives.

While working on the New Colombo Plan, her strategies resulted in a 95% increase in audience engagement.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Founder-Focused Branding
Her core professional mission is helping founders and small businesses translate their ideas into clear brands and consistent growth.
Strategic Communications
Led multi-platform communication strategies for government programs, successfully engaging with senior diplomats, universities, and government stakeholders.
Content and Messaging
Believes the alignment of brand, messaging, and content is crucial for business growth and develops these assets hands-on for her clients.

Media Appearances

Benazir has no verified media appearances

Work History

7-2025 - 10-2025
Marketing and Communications Consultant at Hashtag IT and Software services
4-2025 - 6-2025
Acting Senior Communications Coordinator at Palladium: Make It Possible
6-2024 - 4-2025
Communications and Engagement Coordinator at Palladium: Make It Possible
10-2023 - 6-2024
Communications and Events Coordinator at Palladium: Make It Possible
5-2023 - 7-2023
Digital Communications and Customer Relations Officer at City of Tea Tree Gully

Education

2-2021 - 12-2022
Master from University of Adelaide
2014 - 2018
Bachelor of Technology from PES University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Adelaide, South Australia, Australia Job Level : N/A Designation : Marketing and Communications Consultant at Hashtag IT and Software services
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Insights For Selling To Benazir

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benazir is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Benazir

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Benazir move?

  • They are generally fast movers and can take quick decisions
  • Can Benazir take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Benazir

Personality Compatibility


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